Manny Rivera
Manny Rivera immigrated to the United States from Chile at the age of two, arriving with a family driven by sacrifice and ambition. His father began working as a busboy before becoming a waiter, while his mother cleaned houses to ensure their children had access to opportunities they never had themselves. Their work ethic shaped his foundation.
He went on to attend the University of Illinois, where he studied biomechanics, and built a nearly 29-year career in the prosthetics field. Fifteen of those years were spent as the owner of his own practice, which he successfully grew and later sold—combining clinical expertise with disciplined business leadership.
The turning point in his journey came when his mother was diagnosed with Alzheimer’s disease and dementia. That experience reshaped his understanding of aging, dignity, and the realities families face when navigating long-term care.
He founded his agency with a clear mission: to deliver private-duty care grounded in clinical insight, operational excellence, and personal empathy. Drawing from decades of healthcare experience and his own family’s challenges, Manny Rivera is building the kind of support system he believes every family deserves during life’s most difficult transitions.
Chief Executive Officer
When you entrust your loved one’s care to AmaVeraCare, you’re partnering with a team led by someone who truly understands what families need during challenging times. Manny Rivera, our Chief Executive Officer, has built AmaVeraCare on a simple but powerful belief: home care should never feel institutional, it should feel personal, dignified, and tailored to each individual’s story.
A Leader Who Sees Beyond Care Plans
With years of experience in healthcare management, Manny knows that every care plan represents more than clinical needs. It represents a family searching for peace of mind. A daughter worried about her aging father. A son balancing work and his mother’s care. A spouse who needs support but doesn’t want to compromise their partner’s independence.
This understanding shapes everything at AmaVeraCare. Under Manny’s leadership, our St. Louis home care services have become known for something rare in the industry: care that feels less like a service and more like having a trusted partner in your corner.
Building a Culture of Excellence and Heart
Manny’s hands-on approach means he’s not leading from behind a desk. He’s actively involved in ensuring that every caregiver who enters your home embodies the values that make AmaVeraCare different:
- Excellence in every aspect of care delivery
- Empathy that goes beyond checking boxes
- Integrity in every interaction and decision
When you call AmaVeraCare, you’re reaching a team that’s been personally shaped by Manny’s vision of what luxury home care should truly mean, not just premium amenities, but premium attention, respect, and genuine human connection.
Transforming Home Care in St. Louis
Manny’s vision extends beyond individual care plans. He’s working to transform how families in St. Louis think about home care entirely. Rather than a last resort, he sees it as an opportunity, a chance to help your loved one maintain their independence, dignity, and quality of life in the place they’re most comfortable: home.
That transformation happens one family at a time, one personalized care plan at a time, and one compassionate caregiver at a time.
Connect With Manny
Have questions about AmaVeraCare’s approach to home care? Want to discuss how we can support your family’s unique situation? Manny and our team are here to listen.
Phone: 314.810.2521
Email: M.rivera@ccarestl.com
At AmaVeraCare, we believe your loved one deserves more than just care, they deserve a partner who understands their journey. Under Manny Rivera’s leadership, that’s exactly what we provide to families throughout St. Louis.